Aspall Cyder - Cider and Vinegar

Aspall becomes Official Partner of The Jockey Club


Date
05th March 2015

Category
Cyder House


Just in time for The Cheltenham Festival, we launched a major partnership with the Jockey Club on March 5. The partnerships is our first foray into the world of sport but we're excited that racegoers across the UK from Newmarket, in our home county Suffolk, to Aintree and Epsom will be able to enjoy a Aspall cyder. Some of our team were lucky enough to attend a day at Cheltenham and we look forward to entertaining customers at the races over the next year.

As an Official Partner of The Jockey Club, Aspall is now the exclusive bottled cyder available The Jockey Club's racecourses and from September will be the exclusive draught cyder.

“This is our first foray into the world of sports sponsorship and we’re thrilled to be working with The Jockey Club to bring our premium cyder range to racegoing audiences. Our businesses share a heritage that dates back to the early eighteenth century and we share roots in Suffolk where our cyder is produced barely 40 miles from The Jockey Club’s origins in Newmarket. Our premium cyder is a perfect refreshing, yet sophisticated drink for racegoers.” 

Founded in 1750 just 22 years after Aspall, and with its headquarters under an hour's drive from Aspall we believe there is a great synergy between the two brands.

Simon Bazalgette, Group Chief Executive of The Jockey Club, said “With a unique heritage dating back to 1728, Aspall is a perfect brand partner for The Jockey Club. Over recent years, the popularity of horseracing and cider has seen a resurgence. Today, horseracing is the second biggest spectator sport in the UK with attendances of around six million every year. We are delighted to be working with a brand that shares our British heritage and the partnership supports our goal to work with like-minded brands who are focussed on offering a premium experience to customers. Investing all of our profits back into the sport, the support of our Official Partners is helping the long-term health and success of British racing.”

Another exciting opportunity for us is the potential to reach around two million customers each year attending 340 racecourse fixtures around the country and to gain exposure to an audience of more than 20 million UK terrestrial television viewers through the launch of a fully-integrated brand marketing campaign.