Aspall Cyder - Cider and Vinegar

Authenticity is everything


Date
26th May 2014

Category
Cyder House


How does a nearly 300 year old business embrace the digital age?

We like to think that if social media had been around in the eighteenth century, Aspall’s founder, Clement Chevallier, would have been blogging, tweeting and instagramming all the time. Clement embraced technology available to him then to establish the cyder business and to produce a quality product. We like to do the same - it’s a natural evolution of our brand.

Digital market specialist and Guardian writer, Paul Hill, recently talked to Henry Chevallier Guild and Polly Robinson as part of his series looking at the digital strategies of the 2013  CoolBrands winners - read the article on The Guardian site: Aspall: authenticity is key ingredient in our digital marketing strategy

 Clement embraced technology available to him then to establish the cyder business and to produce a quality product. We like to do the same - it’s a natural evolution of our brand.