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Aspall Cyder - Cider and Vinegar

Cyder versus Wine: Everyone’s a winner


Date
13th May 2014

Category
Events


It’s a tough job to compete with the long-established art of selecting a wine that works perfectly with a meal. Wine lists so often come with tasting notes mentioning exotic fruits, spice, oak and tanins, and there is something to suit every palate. But we believe that good quality cyder has the depth and versatility to take on wine, to go round-for-round (or course-for-course), and most importantly to make people think differently about choosing what to drink with their food.

We’re working with Young’s pubs and Cockburn & Campbell Wine to present a series of Cyder versus Wine food matching evenings, where there’s a chance to try some great cyders and wines, and on top of that have a guided tasting with fantastic food and a good deal of fun.

Three recent events have been at The Dial Arch in Woolwich, The Alma Tavern in Wandsworth Town and The Dog and Fox Hotel in Wimbledon. We introduced guests to each pairing and told them about the history, taste and fruit varieties. They were then asked to vote on which pairing they preferred with each course, by lifting a card with either red grapes or a green apple on. Votes were counted up for each round and results confirmed at the end.

All of our guests really got into the competitive spirit of the evening and the results at all three events were very close.

So what were the results?

  • At The Dial Arch wine celebrated a narrow overall victory, winning by 33 votes to 31.
  • At The Alma we counted the total votes during the evening and it was another tight result, with wine again clinching the win, this time by 131 votes to 106.
  • The Dog and Fox saw perhaps the most dramatic contest yet; going into the final round cyder was in the lead, but Imperial cyder was trumped on the cheese board by sticky, botrytis Semillon, leaving the final score at 45 to 40 in favour of wine.

So we unfortunately had to concede to wine on each occasion, but the result really wasn’t a defeat for cyder. The feedback received was incredibly positive and the guests were hugely impressed by the range, taste and versatility of Aspall Cyder.

We really do have to thank all three pubs for putting on excellent menus and to the guests for really joining in and giving us such great support both at the events and on Twitter using the hashtag #youngswinevscyder.

Gill McLaren, Head of Marketing for Youngs said...

I found it absolutely fascinating to watch the groups of diners and am still amazed at how the different groups engaged with each other.  It was quite impossible to tell who had come with whom.  The perfect supper club @ the Alma!

I found it absolutely fascinating to watch the groups of diners and am still amazed at how the different groups engaged with each other.  It was quite impossible to tell who had come with whom.  The perfect supper club @ the Alma! - Gill McLaren, Head of Marketing for Youngs

There are still several events left in the series. We’d be delighted if you could attend one and cast your vote: